Estimated impact
Directional ranges refined with real process data, workload volume and internal cost.
- Recoverable hours
- 8-20 h/month
- Avoidable cost
- EUR 700-2k/month
- Fewer errors
- 20-45%
Less manual tweaking and repetitive support around search and navigation.
Estimate from lower operational friction and fewer manual interventions.
More consistent search and fewer broken paths in the buying experience.
MAM needed to evolve its Shopify store with a smoother user experience and search adapted to its catalog. The work included theme renewal, usability improvements and development of a search app integrated into the buying flow.
The engagement combined frontend adjustments, search logic and adaptation to the store’s real operating needs. The result was clearer navigation and a search tool ready to support ecommerce growth.
The project had a practical focus: improving specific points in the buying experience without breaking the store identity or adding unnecessary complexity to Shopify management. The theme refresh was approached together with navigation improvements so shoppers could reach the right product faster.
The search app added a functional layer tailored to MAM’s needs while staying integrated with the Shopify ecosystem. It left a foundation that is easier to evolve as the catalog, campaigns or store structure change.
